OpenAI has initiated a partnership with Dublin City Council, launching an innovative project aimed at enhancing the tourism experience through artificial intelligence.
This collaboration has resulted in the creation of a groundbreaking tool, powered by Generative AI, designed to offer personalised travel itineraries for tourists.
Anna Makanju, OpenAI’s Vice President of Global Affairs highlighted the potential impact of this initiative. “Our AI technologies, including GPT-4, have great potential to enhance how people explore and experience destinations,” she said. “We look forward to working together to create innovative solutions that will benefit visitors and cities alike.”
In alignment with this partnership, a workshop is scheduled to take place in Dublin this September. This event will gather tourism leaders from across Europe to discuss the application of AI in enhancing the tourist experience.
Dublin’s recent accolade as the European Capital of Smart Tourism by the European Commission last December underscores the city’s commitment to innovation in tourism. This title recognises the integration of technological advancements to improve the tourist experience.
Daithí de Róiste, Lord Mayor of Dublin, expressed enthusiasm about the collaboration. “We are delighted to partner with OpenAI to support Dublin and European cities to realise the potential of AI to transform tourism experiences and offerings,” he said.
OpenAI stands at the forefront of generative AI technology, which can generate a wide range of content from simple prompts. The company has gained global recognition following the release of ChatGPT, which has attracted over 180 million users since its launch in November 2022.
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