Puravee Bhattacharya
Nominated Award: Women in AI Person of the Year
Linkedin profile of Person: www.linkedin.com/in/puraveebhattacharya
Puravee Bhattacharya is Data Science and Analytics Manager at Energia. She has an MBA in Marketing and Finance with 12 years of extensive industry experience in Data and Analytics, Consulting, Modelling and Business Intelligence Reporting. She is a certified SAFe 5 Practitioner responsible for using Lean Agile, Scrum, Kanban, and XP in a SAFe environment.
She has delivered large-scale Project and Program Management in Business Transformation, Technology Enablement, Regulatory-driven change implementation and migration projects in the Utility, Banking and Telecom sectors.
Puravee believes in progressive leadership and has experience of managing and leading data teams to identify, design, and develop solutions to complex business problems with a focus on revenue generation, customer profiling, segmentation, risk mitigation, enhanced customer satisfaction, loss prevention, etc.
Puravee has led cross-functional teams working on Agile and waterfall projects with the business and technical stakeholders, including C-level executives collaborating with multiple departments.
She is an advocate of the adoption of AI-based analytics strategies, Un-Siloing data and change management. She has been a panelist at BrightTALK on Practical AI: Predicting Business Outcomes with Analytics and Un-Siloing Data: Challenges, Opportunities & The Latest Tools.
As a Data Science and Analytics Manager in the Marketing team with Energia, she possesses a deep understanding of Energia’s business, culture and vision of a modern customer centric utility focusing on renewable and green technology for Digital transformation and Energy Transition through Data, AI and Analytics solutions.
Reason for Nomination
Puravee is currently spearheading a project to develop a Customer Data Platform which is at the heart of Energy transition and Digital Transformation for the company. This solution delivers AI and Machine learning, uses cases for better customer segmentation, profiling and allows self-serve and delivers personalized products, thereby building trust. It enables them to have great customer journeys and innovative green and renewable products and services for the customers to embrace disruptive technologies such as EV, Microgen, Smart meters etc. Internally, within the company, it allows better collaboration, embracing change and Agility. Collectively, it drives the energy transition to make a positive, sustainable impact on the environment.
She has previously delivered Customer Lifetime Value Model for developing value-based customer Acquisition and Retention strategies for delivering better customer experience via Personalized Customer Engagement.
Puravee completed Debt analysis and profiling to support data-based decisioning during the advent of Covid 19.
In her previous roles, she has developed Credit Application Scoring Automation Solution on SAS real-time decision platform for Digital Customer Acquisition that reduced Application Processing Time to under 1 minute, which otherwise used to take 10 days for retail, and 30 days for corporate customers in offline by manual processing at Norway’s largest Bank.
Puravee has implemented enterprise-wide Model Risk Management solutions at US Bank Holding Companies to pass Comprehensive Capital Analysis and Review (CCAR) submissions to the Fed, thus mitigating the Risk of Non-Compliance which impacts the Bank’s ability to make dividend payout, bonus payments, as well as share buybacks.
Additional Information:
Puravee and her team was shortlisted as finalist for the Analytics & AI Awards 2021 for Customer Lifetime value project.
Puravee was speaker at following Bright Talks to increase awareness and adoption of AI in business decisioning:
• Un-Siloing Data: Challenges, Opportunities & The Latest Tools –
https://www.brighttalk.com/webcast/18137/484727
• Practical AI: Predicting Business Outcomes with Analytics –
https://www.brighttalk.com/webcast/9059/405439