Businesses aiming to harness the advantages of cutting-edge Artificial Intelligence tools, such as automating repetitive tasks, enhanced data analytics, reduced human error and improved decision-making speed, are encountering obstacles hindering rapid AI adoption.
A late 2023 survey of 120 UK senior AI/machine learning decision-makers by research and media firm Foundry and technology consulting firm Searce revealed that less than 40% of organisations had successfully deployed an AI project.
Foremost among the barriers identified was the surge in cybersecurity threats, with 58% of respondents in the Foundry/Searce study citing data security as a principal impediment to AI adoption.
Mark Kelly, Founder of AI Ireland, commented that the research highlighted a lack of comprehension regarding the security vulnerabilities of AI applications, particularly those utilising large language models.
He emphasised that these vulnerabilities are not well-understood by most application developers and security testers. Mark suggested that, until there is improved awareness and better tools for auditing and defence, some Chief Information Security Officers (CISOs) are cautioning against launching AI projects due to potential additional risks.
According to Mark Kelly, an essential proactive measure for companies is to enhance their understanding of how AI functions. He anticipates the emergence of dedicated security training and certifications for AI in the coming years. However, in the interim, he recommends internalising this knowledge within data scientists and individuals with expertise in security and AI.
Given the nascent state of tooling in this domain, organisations should primarily concentrate on developing processes to effectively threat model their AI applications, identifying and mitigating unique risks associated with AI.
Overcoming Challenges in Maximizing AI Return on Investment
One significant obstacle hindering the realisation of AI’s full potential is the lack of clear use cases. According to Mark Kelly, who recently authored ‘AI Unleashed, Navigating the AI Revolution As a Business Executive’ and Founder of AI Ireland, many businesses struggle to identify organisational use cases that will yield substantial return on investment (ROI).
He emphasised the critical role of prioritisation in successful AI adoption, noting that selecting an overly impactful use case can lead to doubts across the organization in case of failures. Conversely, opting for a use case with minimal impact fails to garner momentum. Achieving the right balance between complexity and impact is crucial for widespread AI adoption within an organisation.
To address this challenge, Mark suggests establishing an AI council with a focused approach to prioritising use cases. Involving representatives from various organizational departments in the council ensures a comprehensive understanding of where AI can make the most significant impact.
Many organisations express interest in leveraging AI applications but struggle to identify areas where it can add substantial value, according to Mark. He notes a prevailing sense of urgency akin to a “gold rush,” reminiscent of the early blockchain days, where organisations are eager to adopt AI without a thoughtful consideration of its applicability to specific use cases.
Talent shortage in the AI field is another significant barrier. With rapid technological changes, organisations find it challenging to attract and retain top talent. Mark emphasises the importance of investing in talent acquisition and implementing training programs to enhance the proficiency of existing employees in AI. This proactive approach strengthens the talent pipeline, facilitating smoother AI initiatives.
Furthermore, low model maturity poses a challenge, particularly in generative AI models. Mark highlights the risk of “hallucinations” where AI models generate false information not grounded in real data or events. In industries like healthcare and financial services, where accuracy is paramount, these hallucinations raise caution among early adopters. Mark suggests that until AI models mature, companies aiming for rapid AI adoption must navigate this challenge cautiously.
Navigating Regulatory Challenges in AI Adoption
The landscape of AI adoption encounters a significant hurdle in the form of regulatory policies and compliance efforts. According to Mark Kelly, Founder of AI Ireland, the early stage of AI adoption has regulators in the process of evaluating its implications. Government and regulatory bodies are still in the early phases of formulating guidelines that will shape the broader adoption of AI across companies.
This regulatory uncertainty has prompted caution among companies, particularly those in highly regulated industries. Many are inclined to adopt a “wait-and-see” approach, anticipating the direction regulators take. As Mark highlights, this cautious stance slows down adoption, as companies are hesitant to implement AI solutions that may require unwinding in the face of substantial regulatory changes.
Staying abreast of AI developments is imperative for businesses navigating this regulatory landscape. Mark underscores that AI adoption is not a one-time event but an ongoing mindset shift, where organisations approach all processes with an AI-first lens. Keeping up with the latest advancements becomes crucial for the success of an AI adoption journey.
In essence, as regulatory frameworks evolve, companies must remain vigilant, adjusting their AI strategies in accordance with emerging policies. This adaptability is essential for ensuring a smooth and compliant AI adoption journey in the evolving regulatory landscape.

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